The MARS proposal, fully oriented to the needs of the agricultural sector, aims to integrate ICT in the agricultural production process so that their positive effects are visible to (a) the crops included in this action, (b) those to which the application of the ICTs can be extended, (c) the implementation of Precision Agriculture, as described in a study on the Common Agricultural Policy in the EU, and finally d) increase the competitiveness of Greek
The crops to which the MARS proposal applies (cherries, lentils, chickpeas, tobacco, cereals, peaches and nectarines, vines, apples and potatoes) are expected to increase production, reduce production costs (reduced and targeted interventions for plant protection and fertilizers), faster response to risks (viruses, fungi and diseases) threatening trees and plants, improving agricultural products (avoiding pesticide residues in food) and protecting the environment. The knowledge to be produced can be seen as a knowledge asset for the businesses involved, as ICT provides productivity and competitiveness benefits to all businesses.
At a second level, a specific business plan (Task 1.11) will explore the feasibility of adapting and utilizing the methodology developed in other crops, while project excellence elements are expected to stimulate further scientific development in the field. At the third level, the harmonization of the procedures followed in Greek agricultural production with those laid down in the Common Agricultural Policy in the EU is achieved, for the implementation of Smart Farming and Precision Agriculture. Taken together, these results lead to significant effects on the competitiveness of Greek agricultural products, the economy, prosperity and employment.